Our City
Our city of Eberswalde is just 30 minutes from Berlin. Surrounded by forests and lakes, we proudly present ourselves as the "cultural capital" of the northeast and a thriving business hub. With excellent educational opportunities and ample space for families, Eberswalde offers the perfect balance of nature, culture, and growth.
Image Brochure "Naturally Eberswalde!"
The "Naturally Eberswalde!" brochure showcases the many benefits and beautiful aspects of urban life, nestled in the heart of nature, while still being just a stone's throw away from "the big B" – the city of Berlin. Alternatively, you could say, "Naturally Eberswalde! At the centre of it all."
Image brochure "Naturally Eberswalde!"
The Appearance of Our City
In collaboration with the INTO Branding agency and a working group from the administration, a new corporate design was developed to replace the previous design, effective from 21 June 2024. As part of this process, the city's website was also updated to reflect the new design.
Why a new design?
The city logo, developed in the 1990s, along with its associated design principles, has been continuously refined and expanded over the years. This means that a strong, uniform image is no longer communicated to the outside world. Moreover, new media formats that have emerged over the past 25 years no longer align with the elements of the corporate design. A unified design language is crucial, particularly in the fields of tourism and city marketing.
What is behind the new logo?
The logo of the city of Eberswalde is a word/figurative mark, featuring the boar "Ewald" as the figurative element and the lettering "Stadt Eberswalde" as the wordmark. The boar is a defining feature of the Eberswalde brand and a beloved symbol. As a fitting representative of the town, it embodies qualities of friendliness, dynamism, and a subtle non-conformity—authentic and genuine, much like our city itself.
The colours chosen for the new design were inspired by the colours of the city flag, effectively combining the historical roots of Eberswalde with a modern and confident image for the administration.
Who is authorised to use the logo?
The logo may only be used for official communication by the Eberswalde city administration. It is protected by copyright and trademark law. Permission to use the logo can be requested from the city's press office. A proof must be submitted to the City of Eberswalde prior to publication. The logo may only be used once approval has been granted. It must not be graphically altered or extended and may only be used in accordance with the design manual.
